With the market research data under your belt and the mission statement emblazoned on your T-Shirt like Wonder Woman the temptation is to go all in and ‘officially’ launch your business. However, have you got ‘proof of concept’ yet?

Getting into the habit of journaling on paper or dictating into our phones or laptops on a daily basis gives us the opportunity to write love letters to ourselves. What is the valentine gift that you want to give to yourself this year or beyond?

Your market research may have shown you that other people do what you do, but they can’t sell it in the way that you can. You are the unique messenger. So, what is your mission statement?

You have set the goal to start or pivot your business, established your reason why but how do you line up what you want to do with what your customers want?

It’s new year and you have set your goal, now what? Before you rush out and develop a plan, why is it that you want to achieve this goal?