I recently got talking to a woman who asked me what I do; and I explained that I am a webpreneur. She then replied and said, ‘ooh digital marketing, I am much too old to learn that.’
For a seasoned professional she’s probably utilising ‘ digital marketing skills' without realising it by using email at work; Facebook at home; and WhatsApp with family and friends.
Of course, I replied that you are never too old to learn, as I am a case in point. However, her comment did take me a back and got me thinking about the digital divide.
We are all aware of the gender and ethnicity pay gap but digital literacy is a currency too in which the pandemic accelerated the economic importance of ‘clicks’ over ‘bricks’; and the move into a ‘contactless’ and ‘paperless’ world.
For the younger generation organisations such as Stemettes, Women Who Code and the Sky Engineering Academy are doing a fantastic job in supporting girls into the lucrative side of tech, which tends to be the back end and is still dominated by men.
However, what of the working women who is over 40 with 20 or 30 more years of work in front of her? Having to get to grips with digital marketing and literacy for business and/or for work even though she does not carry the job title of ‘digital marketer’ is an economic necessity not a luxury.
Clearly, there is a gender and age gap in digital coupled with a confidence gap too that needs to be addressed for women over 40. The social and economic benefits would be far reaching for them, their families and wider society too if we met their digital needs.
Want to know more?
New to business? Working professional? 3Cs Digital has now opened its Etsy shop! Web marketing resources direct to your inbox to empower women over 40 to do digital marketing with confidence and ease. Find out more about 3CsDigitalShop here: https://www.3csdigital.co.uk/shop
Thinking about starting a side business?
The Business of Life is part of the 3Cs Digital brand whose vision and mission it is to inspire and empower women to start and grow successful small businesses with confidence.
As well as the blog, The Business of Life is developing an online coaching programme called *5 Steps into Entrepreneurship: Side Business Start Up Success* for women over 40.
So, if you are a looking to diversify your work portfolio and income stream; and create more freedom, flexibility and financial income so that you are empowered to live a life full of passion, purpose and prosperity book a free 30-minute coaching call to find out how to start your side business from the comfort of your own home.
Have a business already? Need support in starting and developing it online?
3Cs Digital is a web marketing service dedicated to helping women in business set up and develop their online presence. Through coaching or consultancy services in web design, copywriting and social media marketing 3Cs Digital equips women in business with the digital know how and skills to create and design websites, find their brand voice and curate social media posts to attract their ideal customers.