Professional marketers are schooled in the 4P’s of marketing (Product, Place, Price and Promotion). However, the magic of content marketing is turning this on its head. It is marketing but not as we know it.

Who are you not to set up that business and put your products and services out into the world? For what you are selling someone needs to solve a problem or enhance their health, wealth and/or happiness. So, I ask what is your business model?