With the sales shopping season being kick started with the seasonal Black Friday and Cyber Monday, no online or brick and mortar business can afford to miss out. However, what is it all about?

Putting a business into the world is not only connecting people to your products and services, it also an expression of your values and what you stand for. So, to borrow a line from Bob Marley ‘Say Something’.

Women more so than men feel anxious about getting their business online because it requires them to move from ‘invisible’ to ‘visible’. So, how they can build their confidence to start and develop their business profile online?

Professional marketers are schooled in the 4P’s of marketing (Product, Place, Price and Promotion). However, the magic of content marketing is turning this on its head. It is marketing but not as we know it.

Who are you not to set up that business and put your products and services out into the world? For what you are selling someone needs to solve a problem or enhance their health, wealth and/or happiness. So, I ask what is your business model?