Who Do You Serve?

New Year New You but who? Yes, WHO as in: Who do you serve? Who is your ideal customer? Who is your avatar? 

When we set up a business we play and explore with different products and/or services by working and/or selling to a range of people that are happy to buy.

However, there is a general consensus that to double your income or take your business to the next level you need to niche down. That is your marketing materials need to be talking to one person; and that will involve you writing an ideal customer profile.   

Before you get to that stage though, you have to decide whether your business is a ‘Painkiller’ or ‘Vitamin’. In other words, did you set up your business to solve a problem? (i.e. take someone’s pain away – hence the Painkiller) or enhance their health, wealth, well-being or lifestyle? (the Vitamin). Essentially, this is the crux of the key messaging of your business to your ideal customer.

A lot of the time women set-up businesses with themselves as the customer in mind. Think if this was around when I needed it, it would have been a great help! For example, in 1980, Mandy Haberman invented a bottle and teat for her daughter who was having feeding difficulties. 

As she said:

“All my inventions have begun with the identification of a problem that needs solving.”

Mandy Haberman, Founder and Creative Director of Haberman Products Ltd.


Julie Finn set up the ‘The Working Mother’s Mentor’  to pass on her knowledge, skills and experiences in grappling with how to transit from a big responsible job into a career that is fulfilling and allows her to be a present parent.

So, when it comes to finding your niche client, look no further. Turn the page and start writing your story. Julie Finn did.


Want to know more?

Check out how you can write your ideal customer profile by listening to Julie Finn's on her podcast titled: ‘Is this a Mid-Life Crisis?’ at the Working Mother’s Mentor Podcast.



Are you a woman in business? Have a Start-Up Story that you would like to share?

Email me @: hellothebizoflife@gmail.com