‘people buy from people’. Therefore, you
are not just selling your products and/or services but also yourself. In being known for a specific topic, product
or service it makes it easier for people to remember you and it also gives them
a reference/entry point into buying products or services from your
business. For example, Oprah’s superpower
is personal development. It is the common
thread that weaves through all her different products and services e.g. Oprah
TV, Oprah’s Super Soul Conversations podcast, O Magazine.
So how do you know what your superpower is?
- What topics do you talk about or research with passion and intensity that time flies?
- What do you do or make that feels natural to you and has you operating at a level of mastery where no one can hold a candle to your unique skills and talents?
- What do people complement you on, thank you for and/or willing pay you to do?
When you tune into and drill down to what your superpower is, how can you broadcast it to the world? Become a thought leader on LinkedIn? Write PR and Press articles? Start a blog? Write a book? Speak on stage? Do a TED Talk? Whatever, you decide to do, it all helps to develop your personal brand which will have a positive halo effect on people knowing about you and your business.
Want to know more?
Need further help clarifying and defining your superpower
and personal brand? Join Marielle
Legair, PR and Personal Brand Strategist and founder of Women Who Influence for
a one day Masterclass in London on the 1 March here.
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