The thought of turning your idea into an income can seem daunting and overwhelming. However, if you cannot shake off that feeling that you have got to do something, you need to get clear on your WHY to move from procrastination to profit. So here are 4 reasons why you OWE IT to yourself and others to monetize what you know.
1. You owe it to yourself – There is nothing worse than having that feeling that you have not fulfilled your potential or pursued a long -standing dream. If anything, COVID-19 has taught us, it is life is too short because you don’t know what is around the corner. So, if not now, then when? So why not try, experiment and fun along the way.
2. You owe it to your family – Cathy Heller says that children learn from ’what is ‘caught and not taught’. What better way to role model to your children the importance of pursing your passion and interests; and if it takes off, they would have learnt more about the benefits than just the financial rewards.
3. You owe it to your ideal clients – one of the reasons some women don’t start businesses is because they think the market is crowded. However, only you can serve a particular niche audience in a particular way. As Jadah Sellner says, ‘There is no such thing as a unique message, only unique messengers.” So, if not you, then who? Somebody needs what you know, so don’t hide your gifts and talents just imagine how you could transform somebody’s life.
4. You owe it to society – As Tori Dunlop, the financial feminist says when women earn more, they give more to their families, communities and society. Women are more likely to give to charitable causes. Also, a business that scales up can help an individual and/or their family through employment. There is a beneficial cycle all round when women start and grow businesses. So, what causes, or people could you bless through your business?
Want to know more?
To get clear on your idea and the market you want to serve listen to Jasmin Star’s podcast episode: ‘The Secret to Creating Content That Attracts Your Ideal Client’ here
Thinking about starting a side business?
The Business of Life is part of the 3Cs Digital brand whose vision and mission it is to inspire and empower women to start and grow successful small businesses with confidence.
As well as the blog, The Business of Life is developing an online coaching programme called *5 Steps into Entrepreneurship: Side Business Start Up Success* for women over 40.
So, if you are a looking to diversify your work portfolio and income stream; and create more freedom, flexibility and financial income so that you are empowered to live a life full of passion, purpose and prosperity book a free 30-minute coaching call to find out how to start your side business from the comfort of your own home.
Have a business already? Need support in starting and developing it online?
3Cs Digital is a web marketing service dedicated to helping women in business set up and develop their online presence. Through coaching or consultancy services in web design, copywriting and social media marketing 3Cs Digital equips women in business with the digital knowledge and skills to create and design websites, find their brand voice and curate social media posts to attract their ideal customers.