LinkedIn turns 18 years old this year and is the oldest social media platform. It has earned the reputation as being the professional’s recruitment and networking site. However, did you know it is also good for small business to business marketing (B2B) too?
Jasmine Star a social media specialist and encourages small businesses to use it. To get started you can follow her simple three-point strategy below:
1. Copy - as a microblogging platform LinkedIn gives you an opportunity to showcase your professional expertise, To enable your LinkedIn posts to get ‘discovered’ and read make sure that it speaks to the relevant audience with a hook. That could be a call out to a specific group e.g. ‘Calling all Business Owners’ or ask an engaging question.
2. Content – Contextualise the content to the platform. So, if you are re-purposing content from another social media site tweak it for LinkedIn.
3. Comment – Comments are like digital handshakes. It is a great way to connect with others so comment on industry leaders and dream customers content and posts.
To network effectively on LinkedIn Star argues that you should give more than you get. Share an introductory/audio video message , set up a virtual cup pf coffee or share a podcast.
Want to know more?
Listen to Jasmine Star’s podcast episode *A Case for Using LinkedIn (Yes You Can!)* Starting out in business and need help setting up your LinkedIn business profile and/or other social media channels? Find out how 3Cs Digital can help you here
Thinking about starting a side business?
The Business of Life is part of the 3Cs Digital brand whose vision and mission it is to inspire and empower women to start and grow successful small businesses with confidence.
As well as the blog, The Business of Life is developing an online coaching programme called *5 Steps into Entrepreneurship: Side Business Start Up Success* for women over 40.
So, if you are a looking to diversify your work portfolio and income stream; and create more freedom, flexibility and financial income so that you are empowered to live a life full of passion, purpose and prosperity book a free 30-minute coaching call to find out how to start your side business from the comfort of your own home.
a business already? Need support in starting and developing it online?
3Cs Digital is a web marketing service dedicated to helping women in business set up and develop their online presence. Through coaching or consultancy services in web design, copywriting and social media marketing 3Cs Digital equips women in business with the digital knowledge and skills to: create and design websites, find their brand voice and curate social media posts to attract their ideal customers to their small business website.