Entrepreneurship is full of possibilities and can therefore be overwhelming. However, it is an opportunity to start with a blank slate and do work that speaks to your heart and brings you joy. The new year is a time to review and get to the core of you. For it is not unheard of for small business owners to set up and create products and services that do not play to their strengths and/or is not based on the fundamental core of their work-style personality. When this happens it calls for what Ahyiana Angel calls a ‘Switch, Pivot or Quit.’
Cathy Heller of ‘Don’t Keep your Day Job’ podcast and book fame says that there are 4 creative business models that are based on how we like to primarily work.
Therefore are you a:
1. Maker – do you like being hands on and like making for example furniture, home furnishings, cakes etc
2. Curator – is there a budding writer in you that likes to curate content e.g. blogs, social media posts; or do you like putting together exhibitions, events or shows
3. Teacher – do you want to share your knowledge and experience with the world through podcasts, coaching, online courses and speaking events
4. Investigator – do you like researching and writing and producing plans, audits, toolkits, reports or more
No-one is saying you can’t be a mix of all four of the above or change your preference at different life-stages. However, in your particular season you need to find your reason on who you are and want to be.
Therefore, in knowing, whether you are predominately a maker, curator, teacher or investigator you will be making products and services that will enable you to be in the flow and wonder where the time or day has gone.
As Mark Twain said:
“Find a job you enjoy doing, and you will never have to work a day in your life.”
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