Most people have at least one personal social media account. However, when it comes to social media for business thoughts of what if customers don’t like what they read or see? Will I be able to keep up the momentum for I don’t know what to write or talk about? Worse still, what if I or someone else in a fat fingered moment does something stupid online? Can put the fear of dread in even the most confident of small business owners to start their social media. What if I told you that it does not have to be that way and the first step to overcoming these FEARS (False Evidence Appearing Real) is to just start.
By following a few simple steps to get started social media for business can pay dividends for you and your business for firstly it is a free online tool and secondly you have the potential to reach thousands, even millions of new customers.
So, take a deep breath and let’s get started:
1. Pick one or two social media channels to begin with to develop your brand tone and voice. Keep your personal and business social media accounts separate from one another.
2. Write your social media profile telling people what you or your business does and how you or your business can help them.
3. Follow people in your business / professional sector and industry and notice what topics they are writing about and what is their style and tone. You can always share this with your audience through retweets and shares and comment and like what resonates with you.
4. Identify who you are writing for by developing a customer persona. What is their name? How old are they? What are their interests and hobbies? What are their needs and concerns? etc. This is the person you will be writing for when you create and curate social media posts.
5. Make a list of what your ideal customer is struggling with and map out how your services/or products can help alleviate their struggle? What type of content could you share and write about to show that you are here to help?
6. Pick seven topics (one for each day) that reflect your hobbies, interests, passions inspirational quotes, and values. Write a post for each topic and assign a picture to it. These seven topics are your back-pocket posts. You can use them as fillers when you don’t have time to create and curate social media posts. These posts are also a nice way for people to get to know you as a person and business owner and build a relationship with you online.
7. Aim to post or retweet/share once a day at a minimum. Monitor the levels of views, followers and engagements for 3 weeks to begin with then once you have got into the rhythm of posting once a day draft a monthly social media content calendar to give you a framework for writing your social media posts.
Want to know more?
Head over to social media guru Jasmine Star’s website for free social media resources for your business here. Need some coaching support? Check out @3Csdigitial online 1:1 Coaching Masterclass on ‘How to get started with your social media for business (in 7 steps)’ here
Are you a woman in business?
Have a start-up or business advice story to share to ‘inspire and aspire’ our community in the 'new normal?'
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3Cs Digital is a web marketing service dedicated to helping women in business set up and develop their online presence. Through coaching or consultancy services in web design, copywriting, content marketing and social media management, 3Cs Digital equips women in business with the digital knowledge and skills to: create, design websites, find their brand voice and curate social media posts to attract their ideal customers to their small business website.