Women are now looking at 50 -60 year careers from the time they leave college or graduate. To sustain a long career you will need to be a lifelong learner to up-skill and develop new skills. However, as the job for life has gone and the old trajectory of EDUCATION – JOB – RETIRE does not work anymore we all need to reinvent ourselves and careers three or four times over to endure a long working life. Therefore, being entrepreneurial becomes a necessity not an option and women need to take note.

Women live longer than men FACT. Humans are living the 100-year life FACT. The retirement and pension age has risen FACT.  With women’s careers stopping, starting or being put on hold due to a rise in fertility issues, taking time out to get/stay pregnant, maternity leave, raising a family, redundancy and all the ‘isms’ (ageism, sexism and racism) in between impacting on women's career's, it is not only time to rethink what a 60-year career looks like but more importantly how to CREATE one.  

Although the COVID lockdowns was a challenging time, it did give women the opportunity to reflect on their working lives. It made us all realise that life is too short. However, for those that felt their career is not progressing fast enough, has taken a wrong turn, need a professional challenge, require flexibility or need a way to bounce back from redundancy and work issues, there is an answer – entrepreneurship. The third E that must take its place alongside education and employment in a women's career toolbox.

So for those of you thinking about or starting the entrepreneurial journey, welcome to the Business of Life a blog. It celebrates and showcases women entrepreneurs of different ages and life-stages. It is a business case on why women need to know about entrepreneurship and self- employment if they are going to sustain a long career for a long life.  

Packed with business, life and digital skills resources and advice, it is a blog that celebrates and showcases diversity in female entrepreneurship. Doesn't matter what age or life stage you are at entrepreneurship IS an opportunity for you.   So, whether you have just left college or graduated and have it all in front of you, are or want to be a working mother but present parent, have 20-30 years working life under your belt and are a seasoned pro and/or have caring responsibilities the message is the same. Entrepreneurship can be for you as side, flexible or full-time business.

Read It | Believe It |Do It.