3 Ways to Test a Business Idea Using Social Media
Necessity is the mother of invention. People are getting creative in finding ways to generate an additional or main income due to the affects of the coronavirus pandemic on their salaries and livelihoods.
Taking forward a business idea involves a lot of testing and experimentation; and it is not unheard of for people and companies to pivot a few times. You have found an idea that you are excited about, but is there a big enough market? Are they ready to buy? What is the right price point?
Reading books and talking to family and friends are useful starting points. However, to get the answers to the questions you will have to put you and your idea out there to test, test, test the market. To start your business journey online you can use social media to support your ‘ideation’ stage in 3 ways:
1. Do an online poll or survey – Twitter and Facebook are great ways to share polls and surveys to canvas people’s opinions and find their A or B preferences. If you keep them short and write questions in ways that can help you take one product of service forward, this can be a useful way to start a conversation with potential customers.
2. Presell your idea – have a product or service that you have not made yet but need the finances to do so? Some entrepreneurs presell their idea through a Facebook or Instagram page to gauge if people will pay for it. When they have enough people signed up to make it financially viable, bingo they go into production stage.
3. Social media shop – feeling bold and confident about your product/service? You could set up an e-commerce shop on Facebook or Instagram. The affordable paid advertising on both platforms means you can broaden your reach and raise your brand awareness whilst experimenting with your start-up business idea before moving formally over to a website.
Want to know more?
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3Cs Digital is a web marketing service dedicated to helping women in business set up and develop their online presence. Through coaching or consultancy services in web design, copywriting and social media marketing 3Cs Digital equips women in business with the digital knowledge and skills to: create and design websites, find their brand voice and curate social media posts to attract their ideal customers to their small business website.